- Visual Redesign
- Web Development
I collaborated with Tecnosolar, a company focused on incorporating new technologies to provide sustainable swimming pool heating solutions, redesigning their visual identity and elevating the brand to a more modern and contemporary aesthetic. The project also included bespoke web development and marketing collateral.
Research and Planning
A comprehensive analysis of the brand's elements was conducted to identify the weakest links in the company's graphic communication chain. As a result, we established a plan that involved the redesign of the visual identity to reflect a more modern and contemporary aesthetic and ensure the new brand would stand out in a crowded market while maintaining coherence with industry norms.
Rebranding
The primary objective was to create a modern and clean visual identity that would not only be visually appealing but also profoundly resonant with the company's values and its position in the market as a pioneer in sustainable swimming pool heating solutions.
The abstract mark was subjected to a simplification process by retaining its core elements and removing unnecessary elements. Regarding typography, a well-balanced sans serif typeface called Nunito was selected due to its noticeable echo with the existing one. This contributed to a cohesive, modern look and feel.
Web Development
The content and structure of the existing website were thoroughly revised, optimised and reorganised into a more visually appealing and user-centred website. The column layout was expanded to allow more extensive and impactful imagery, while the contact CTAs were placed strategically along the sections.
Marketing Collateral
I delivered print material and social media post designs to support the rebranding process, reinforcing consistency along the new visual identity and allowing the company to reconnect emotionally with their audience.
Project Outcome
The rebranding and bespoke web development resulted in a holistic and positive transformation for Tecnosolar, elevating its visual identity, online presence, and overall brand perception. The cohesive and modern design elements successfully communicated the company's commitment to sustainability and innovation, while enhancing communication with customers and potential clients.