- Visual Identity
- Web Development
InYoga is a health and wellness venture offering yoga classes for beginners, experienced practitioners, and everyone in between. I worked closely with Flavia, the founder of InYoga, in developing and launching the brand transformation of their new centre in Argentina.
Research and Planning
One of the critical points defined in the initial meetings with the founder was to craft a visual language that could represent and identify InYoga's brand over time. Also, the site development had to have clear and accessible access to the classes' info and booking options.
Since movement is a crucial feature of InYoga's classes, I crafted a mood board supported by this concept, leveraging a harmonious colour palette, and created a visually captivating visual language to resonate with the target audience. These guidelines were the lighthouse that led the design decisions of the project.
Visual Identity
The final design proposal for the logo indeed expresses movement as the guiding axis. I chose a sans serif font without major pretensions, combined with expressive lettering to give the final result personality and recognition power.
Social Media
I designed a series of bespoke Instagram post designs that seamlessly blended yoga principles with InYoga's ethos, reinforcing brand recognition and nurturing the audience with helpful information about classes, weekly programs and contact details.
Bespoke Web Development
I was provided with good-quality photographs of the yoga classes and the space, an excellent opportunity to use my experience and develop a site that reflected and captured InYoga's expertise.
Each section skillfully combined inspirational quotes, serene imagery, and actionable CTAs to encourage users to embrace mindfulness and resilience through yoga.
The responsive website was prototyped on Adobe XD and developed utilising a mobile-first approach to provide users with the best experience on small devices. I coded all the pages using PHP and the HTML5 and CSS3 standards.
Project Outcome
The website, supported by the strategy on social media, was an excellent tool to promote and elevate InYoga's brand and allowed the founder to connect with the target audience and receive a noticeable increase in class consultations.
The Instagram campaign significantly increased engagement and followers, solidifying InYoga's brand presence in the competitive world of yoga classes while promoting the community to incorporate yoga into their daily routines for enhanced well-being.