Hola! I'm Marcelo...

Web Developer & Graphic Designer
Studio One - Creative Design Agency
Harrogate, North Yorkshire, England
June 2021 - Present

• Designing wayfinding systems for office buildings, facilitating seamless navigation and enhancing the overall user experience.
• Designing external signage for office buildings, commercial properties and stores.
• Creating tangible spaces through the integration of colours, typography and patterns.
• Creating visual identities and collateral designs for small to medium businesses.
• Setting up files for production and manufacture.
• Creating WordPress sites utilising page builders (Divi & Elementor) and custom-made themes.
• Managing hosting services, domain names, SSL certificate renewals and domain transfers.
• Monitoring websites with Google Search Console to detect issues and apply improvements.
• Developing custom-code websites (from prototype to code) based on web standards.
• Creating videos and motion graphics to promote the agency's work on LinkedIn and Instagram.

Featured Work

• Studio One
• The Exchange Harrogate
• Exchange Station

Freelance Creative Director
Mascarpone Digital Agency - Freelance
Leeds, West Yorkshire, England
May 2020 - May 2021

• Provided digital design services and web support to existing clients, collaborating with the team in Spain and Argentina to manage hosting accounts, domain names, and SSL certifications.

Creative Director
Mascarpone Digital Agency - Self-employed
Mendoza, Argentina
May 2010 - May 2020

• Collaborated in the design of 30+ visual identities and collateral designs for small to medium businesses from Argentina, Chile and Spain, significantly improving customers' brand awareness and leads range.
• Lead social media campaigns and visual content strategies on Facebook and Instagram.
• Developed 30+ websites from briefing to deployment, applying site performance techniques, UX/UI principles and SEO practices that delivered solid and measurable results. We relied on tools like Google Analytics, Search Console and PageSpeed Insights to uncover traffic and performance insights and detect website errors, opportunities and user engagement.
• Collaborated with other creatives on 14 web projects, bringing web design prototypes to life through code.

Featured Work

• Infancia Mamut
• Gransud
• Borravino Wine Tours
• Inyoga
• Tecnosolar

Graphic Designer
Kurve Digital Marketing Agency
Mendoza, Argentina
January 2016 - November 2016

• As a Mid-weight Designer, I created brand identities for small-sized enterprises.
• As a Frontend Developer, I collaborated on WordPress websites for the food industry.
• As an Illustrator, I delivered a series of ink drawings to illustrate a complete line of wine labels.

Junior Graphic Designer
Bisiesto e-Commerce & Social Media Agency
Mendoza, Argentina
February 2011 - October 2012

• Designed brands for small to medium local businesses.
• Collaborated in the creation of the visual language for e-learning courses, designing promotional and educational pieces.
• Created landing pages on Facebook, promotional flyers, brochures and catalogues.
• Developed wireframes and designs for web projects.