Infancia Mamut

• Visual Identity
• Web Development
• Marketing Assets

Infancia Mamut (Mammoth childhood) is an entrepreneurship specialising in children and family photography. They approached me to create a visual identity for their business and a bespoke website to showcase their services, along with marketing materials to promote their brand.

Research and Planning

We organized a series of meetings to understand Infancia Mamut's vision, values, target audience, and what they wanted their brand to represent. After conducting market research and studying their competitors, we created a mood board to capture the essence of the brand's visual style.

Visual Identity

I created several brand mark concepts that reflected Infancia Mamut's style and brand vision. After a series of revisions and feedback from the client, we selected the final logo. The brand mark combines a simplified mammoth with a rocking toy and joins a clean and modern font to represent the brand.

Bespoke Web Development

After defining the visual elements, I developed a bespoke website that reflected Infancia Mamut's style and showcased its services. I designed a responsive website that worked seamlessly on all devices. The website had a clean and minimalist design, allowing Infancia Mamut's work to take centre stage. I also created custom icons and graphics to enhance the overall user experience.

Marketing Materials

To promote Infancia Mamut's brand, I designed marketing materials that included business cards, flyers, and social media graphics. These materials were designed to maintain brand consistency across all platforms and reinforce the brand's visual identity.

Project Outcome

The final product was a cohesive brand identity and a bespoke website that helped Infancia Mamut promote its brand and attract new clients. The visual identity and guideline documents allowed for consistency in all marketing materials, while the website showcased its services visually stunningly in a way that genuinely reflects its brand.