- WordPress Development
- Brochure Design
As part of a rebranding effort, I collaborated on developing The Exchange's website, an exceptional workspace located at Harrogate's gateway. This also included the creation of the brochure as an additional marketing asset.
High-fidelity prototype
After a thorough understanding of the website's requirements, I created a high-fidelity prototype using Adobe XD, which allowed me to break down the content into different sections and pages, as they would appear in the final product. The prototype was very useful in refining the design with the client and preparing it for production.
Motions Extras
I animated a line art vector illustration of The Exchange building in Adobe After Effects to get a distinctive motion piece that perfectly matches the site's aesthetic. This illustration was also used as the front cover of the brochure to enhance consistency across the project.
Brochure
To reinforce The Exchange offer, I designed a brochure that reflects the luxury and sophistication of the building's new visual identity, using black, gold, and grey tones.
Web Development
The client had a specific request for a website built on WordPress, with a focus on flexibility and time efficiency. To achieve this, I used Divi as a visual builder, which streamlined the web development process and saved time compared to traditional coding methods. However, I also customized the code to fine-tune the design and add additional functionalities beyond Divi's built-in features.
Project Outcome
The launch of the website had a positive impact on how The Exchange presented the building and its available offices, resulting in a more professional appearance and improved communication with potential tenants.